![]() ![]() People began to vent on social media that they had accidentally attached the image of a minion to a multi-million pound client contract.īut soon, amusement was replaced by annoyance. This obvious recipe for disaster led to some admittedly funny stories. Stupidly, Google’s product designers put their new icon next to the ‘Send’ button. To make matters more confusing, it also sent a small animation of a minion character from the film Despicable Me. In an apparent homage to 1980s rap, the tool could be sent to immediately close and silence an email thread. ![]() On 1 April 2016, Gmail users across the world woke up to find a new feature in their emailing software called ‘Drop Mic’. These allow your visitors to get in contact with you and to send information, such as an order or query, and are a great way to learn more about your customers' wants and needs. Handily, you can do this with another feature that CRM brands like Pipedrive boast: webforms. If this is the case, give customers and employees the opportunity to feed back on what they liked and why. Like Weil Gotshal, you might find your ‘joke’ is actually well-received. ![]() Low-lift product testing and cheap marketing are some of the less-obvious incentives behind an April Fools’ Day hoax. which made it even more embarrassing when the email was revealed to be a cruel joke from the firm’s oblivious leadership team.Īccording to a news article at the time, the last line of the email read: “We are proud to be taking a leadership role in caring about our colleagues’ quality of life.” Can you spell ‘clueless’? Some staff members even publicly lauded the company for its ‘progressive’ stance. This was very exciting news for Weil Gotshal employees who regularly found themselves working into the night. Still, we’d really like to know what was going through HR heads in 2015, when its people team declared a ban on emails between 11pm and 6am. It’s nice to know that April Fools’ Day jokes are not beneath the most serious companies, like law firm Weil Gotshal. Some brands, like HubSpot, can also send automated emails, so you can issue clarity on any April Fools’ Day pranks later in the day. Small business tools, like CRM software, can integrate with all your digital channels to monitor the reception to any brand messaging. Volkswagen was very slow off the mark to provide clarification on the prank, allowing the fake news story to spread. However, you need to monitor the reaction to your announcement to make sure that the response does not get out of hand. Whatever messaging you put out for your April Fools’ Day prank – whether it’s via a social media website, email, or on your website – likely won’t have as big repercussions. According to CNN, the prank technically also ran afoul of US securities law, putting the organisation at risk for potentially misleading their investors. Mass confusion followed and VW’s share price dipped. What was intended as a harmless hoax quickly grabbed headlines because, unsurprisingly, a German car giant announcing a rebrand is very big news. Unfortunately, whichever bright spark at Volkswagen came up with the idea should probably have told VW’s investors. Later, the famous car brand revealed that this was all a joke in the spirit of April Fools’ Day! ![]() If the global emissions-cheating scandal wasn't enough to make it proceed with caution, Volkswagen (VW) announced last year that it would be changing its name to “Voltswagen” to promote a new line of electric cars. If your small business is planning to take part in the event this year, read on for a list of the most awkward, career-ending April Fools mistakes that blossomed from an innocent idea, into a global controversy: The Volkswagen Goof Still, with every marketing manager’s nightmare comes a learning opportunity for us all. Many see it as a way to help their brand appear more light-hearted – enabled by the advent of specialist campaign tools, like CRM software.īut there have also been countless pranks which have ended up with truly disastrous consequences for businesses. Over the past few years, the practice has become common amongst corporate entities. For a day that is supposed to be all fun and games, there are always some that take it a step too far. Few marketing opportunities are more hit and miss than April Fools’ Day. ![]()
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